SurveyMonkey Logo
Plans & Pricing

Product testing survey template




times used

3 min

to complete

To help ensure a successful product launch, it’s important that you get feedback from potential customers early on in the planning process. Our expert-certified online Product Testing survey template can help verify whether your customers or target market actually like your new product. This template will give you input on what people think of your offering, as well as their purchase intent.

Product evaluation survey

The process of product development can be riddled with challenges. But the number one mistake product teams make is failing to do their market research throughout the product development cycle.

For product development to be successful, it's critical that product teams get customer feedback early and often. A product evaluation survey is an easy and effective way to collect feedback from respondents that are likely to become customers.

What kind of survey questions should you include? That depends on your product, but some basic questions are common across industries. As we showed in the example template, your online survey questionnaire might probe on questions such as:

  • Appeal: Is your product enticing to potential customers?
  • Believability: Is your product’s messaging believable?
  • Innovativeness: Is your product innovative?
  • Purchase intent: Do people want to buy your product?
  • Quality: Does your product seem high quality?
  • Relevance: Does your product fulfill your audience’s needs and wants?
  • Uniqueness: Is your product different from other products?
  • Value: Is your product a good value?

A product evaluation survey can arm product teams with insights and data that can drive better decision-making throughout the lifecycle of the product. Ideally, you can begin getting customer feedback on your initial concept, then continue with a feedback survey on everything from the product name, to the packaging, and pricing.

By using a product feedback survey, your company can launch new products with confidence, and adjust to market changes over time.

Show your target customers your new product idea, and then see what they like and where you can make improvements. Do they think it’s innovative? Do they perceive the product to be high quality? Is the product relevant to their needs and wants? Is it worth the price? Use the feedback you receive to refine your product before releasing it to the mass market. This Product Testing survey template works great with our A/B test feature so you can compare results for multiple versions of your product idea. You can also make changes to the survey template to meet your needs.

Expert-designed product testing gives you fast, scientifically sound results from a trusted consumer panel.
Learn more

Browse more survey templates

    Browse more templates

    See how SurveyMonkey can power your curiosity