Whether you’re designing packaging claims or writing messaging for your website and marketing collateral, it’s important that you get feedback from your target market early on in the planning process. Our expert-certified online Messaging/Claims Testing survey template can help verify whether your words will resonate with your target consumers or will influence their intent to purchase.
Expose your target customers to your product description or claim. Do they like it? How unique is the claim? Is the message clear? Will it influence their purchase intent? Use the feedback you receive to refine your creative or messaging before you print it on your packaging, website, or collateral. The Messaging/Claims Testing survey template works great with our A/B test feature so you can compare results for multiple versions of your messaging. You can also make changes to the survey template to meet your needs.