By Sheila G | on 08/08/16

SurveyMonkey Measures: Celebrity

Forbes recently released its annual list reporting back the world’s 100 highest-paid celebrities, which includes an assortment of talent like musicians, athletes, actors and actresses, and media personalities. While these celebrities’ financial earnings are undeniable, we were curious to see how they fared when measured against other dimensions of value we often attribute to celebrity success.

The end result? SurveyMonkey Measures: Celebrity, a comprehensive list analyzing the qualities—both positive and negative—that are attributed to celebrity success.

The lists below include names from the top 20 highest earners from Forbes’ list. Read on to see if your favorite celebrity cracked the top 10 spots in each category.

Overall value
Most overpaid
Most attractive
Most respected
Highest IQ
Least respected
Most business savvy
Best overall brand
Biggest contribution to society
Best social media presence
Most likely to be remembered in 100 years
Trade lives with for one day?
Most talented

Overall value
1. Ellen DeGeneres
2. Taylor Swift
3. Rolling Stones
4. Adele
5. Dwayne Johnson (the Rock)
6. Garth Brooks
T7. LeBron James / Dr. Phil McGraw
9. Madonna
10. James Patterson

Most overpaid?
1. LeBron James
2. Rush Limbaugh
3. Dr. Phil McGraw
4. Taylor Swift
5. Howard Stern
6. Madonna
T7. Rihanna / One Direction
T9. Ellen DeGeneres / Dwayne Johnson (the Rock)

Most attractive
1. Taylor Swift
2. Rihanna
T3. Adele/ Dwayne Johnson (the Rock)
5. Ellen DeGeneres
6. Garth Brooks
7. Cristiano Ronaldo
8. Madonna
9. Roger Federer
10. LeBron James

Who do you respect the most?
1. Ellen DeGeneres
T2. Dwayne Johnson (the Rock) / Adele
T4. LeBron James / Rush Limbaugh / Taylor Swift
7. Dr. Phil McGraw
8. Garth Brooks
T9. Rolling Stones / Roger Federer

Highest IQ
1. Dr. Phil McGraw
2. Ellen DeGeneres
3. James Patterson
4. Rush Limbaugh
5. Howard Stern
6. David Copperfield
7. Adele
8. Kevin Hart
T9. Dwayne Johnson (the Rock) / Madonna

Respect the least?
1. Rush Limbaugh
2. Howard Stern
3. Dr. Phil McGraw
4. Madonna
5. LeBron James
6. Taylor Swift
7. Rihanna
8. One Direction
9. Ellen DeGeneres
10. AC/DC

Most business savvy
1. Ellen DeGeneres
2. Taylor Swift
3. Dr. Phil McGraw
4. Madonna
5. Dwayne Johnson (the Rock)
T6. Rush Limbaugh / Howard Stern
8. Rolling Stones
9. LeBron James
10. James Patterson

Best overall brand?
1. Taylor Swift
2. Ellen DeGeneres
3. Rolling Stones
4. LeBron James
5. Adele
6. Dwayne Johnson (the Rock)
7. AC/DC
8. Madonna
9. Garth Brooks
10. Rihanna

Biggest contribution to society
1. Ellen DeGeneres
2. Dr. Phil McGraw
T3. Rush Limbaugh / LeBron James
5. Rolling Stones
6. Taylor Swift
7. Garth Brooks
8. Dwayne Johnson (the Rock)
9. Cristiano Ronaldo
10. Madonna

Best social media presence?
1. Taylor Swift
2. Ellen DeGeneres
3. Dwayne Johnson (the Rock)
4. Rihanna
5. Kevin Hart
6. Adele
T7. LeBron James / Madonna
T9. Rush Limbaugh / Howard Stern

Most likely to be remembered in 100 years
1. Rolling Stones
T2. LeBron James / Madonna
4. Ellen DeGeneres
5. AC/DC
T6. Rush Limbaugh / James Patterson / Adele
T9. Taylor Swift / Roger Federer

Trade lives with for one day?
1. Ellen DeGeneres
2. Taylor Swift
3. Dwayne Johnson (the Rock)
4. Adele
5. Rihanna
6. Rolling Stones
7. LeBron James
8. Garth Brooks
9. Cristiano Ronaldo
T10. Kevin Hart / David Copperfield

Most talented
1. Adele
T2. Taylor Swift / LeBron James
4. Rolling Stones
5. Garth Brooks
6. Madonna
T7. Ellen DeGeneres / Dwayne Johnson (the Rock) / Roger Federer
10. David Copperfield

Each Measure accounts for ties (labeled as T) and therefore, we skip to the next numerical spot on the list when a tie occurs.

Get data stories in your inbox