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People hate these 3 companies but would trust their life savings with them anyway
Take a look at the top 10 companies people want to invest in and you’ll see the usual suspects — technology giants, banks and financial institutions, retail hegemons, and an oil company.
But are these companies people love? Well, some of them are.
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In our partnership with Fortune magazine, we wanted to find out how people across the U.S. viewed the country’s most valuable companies — the ones that made the Fortune 100 list. We asked 10,000 people about their impressions of the companies, including their likability, influence, and whether they’d actually invest their life savings in them.
What we found was pretty interesting. Here are the top 10 companies people want to invest in:
4. JPMorgan Chase & Co.
5. Walt Disney
8. Exxon Mobil
9. Berkshire Hathaway
10. Prudential Financial
They’re not exactly shocking, right? They’re all highly valuable companies, with annual 2015 revenues that ranged from $52 billion (Walt Disney) to $482 billion (Walmart).
Americans had favorable impressions of most of these companies except for three (highlighted above).
What’s interesting is that people don’t just dislike those companies—they really, really, hate them—but they’d want to put their life savings behind them anyway.
People said the bank JPMorgan Chase & Co. was the No. 2 worst for the country, the No. 3 most ruthless, and the No. 2 company they’d most like to shut down.
Oil giant Exxon Mobil got low grades for likability too. People called it the No. 2 company making the worst global impact and the No. 4 company that was worst for the country.
Walmart was by far the least likable company, despite being the most valuable. People said it was the No. 1 most ruthless, the No. 1 worst for the country, the No. 1 company they’d want to shut down, and the company with the No. 1 worst global impact.
Commercial banks, big retail, oil companies — these are all industries that are generally pretty unpopular, so aren’t the three companies above just a reflection of the sectors they represent?
Maybe, but that doesn’t mean there aren’t examples of other companies on the list that break the mold.
Take Lowe’s as a shining example. It’s in the same sector as Walmart, but when asked about the negative attributes that defined Walmart, people’s opinions reversed almost completely. Lowe’s is the 96th worst for the country, the 96th most ruthless, and the company with the 87th most negative global impact. Remember, in this case high scores are good.
So what’s the takeaway?
All the top 10 companies people wanted to invest in—including the three we’ve focused on in this article—scored very high for perceived influence.
In fact, people said JPMorgan Chase & Co. was the No. 1 most influential company on the list. So people may associate a company’s influence with its value, regardless of how likable it is.
But it’s important to remember that people wanted to invest in Amazon, Alphabet, and Apple even more than the three we’ve focused on in this article. Each of those three tech companies scored overwhelmingly well in virtually every favorable attribute we measured for.
Influence isn’t everything. People want invest in a company they believe in.
Do you know how people view your company? Are they likely to recommend you to their colleagues? find out what your Net Promoter® Score is—it’s benchmarkable so you can find out how you stack up to other companies in your industry and company size.