By Eric V | on 06/10/16

Google is for men, Disney is for women—how gender affects where people want to work

When it comes to the places people most want to work, men prefer Alphabet (Google) and women prefer Disney.

How do we know? We asked more than 10,000 people across the U.S. about their views of the companies that made the Fortune 100 list as part of our partnership with Fortune magazine.

Where do they want to work? Where would they invest their money? Which companies do they trust? We got a ton of interesting answers about America’s most valuable companies—and we got demographic breakdowns of who answered what.

So where do women most want to work? How about men? While the usual suspects appear at the top of the list, there are some interesting differences.

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1. Walt Disney
3. Alphabet (Google)
4. Twenty-First Century
5. Delta Air Lines
6. Apple
7. Microsoft
8. Nike
9. Johnson & Johnson
10. PepsiCo


1. Alphabet (Google)
2. Walt Disney
3. Apple
4. Microsoft
6. Twenty-First Century
7. Boeing
8. Delta Air lines
9. Lockheed Martin
10. General Motors

We’ve already learned that tech companies top the charts for places people most want to work, but it appears that’s more true of men than it is of women.

Men chose tech companies as 4 out of the top 5 places they’d like to work, while women chose only them for only two out of five.

Instead, women appeared more inclined to working in media, with Twenty First Century Fox making it into the top 5 spots.

It’s important to mention that while there are shifts in who prefers which company, all of the tech companies and media companies mentioned above appeared in both genders’ top 10 lists, which means 7 out of 10 of the companies appeared in each list.

But there were differences. Women had Nike, Johnson & Johnson, and PepsiCo on their top 10 list. Men included Boeing, Lockheed Martin, and General Motors.

Generally speaking, men seemed more interested in the aerospace/defense industry and the automotive industry than women. Companies in those industries get higher marks from men in a number of categories:

Most innovative

Lockheed Martin: Men — No. 7, Women — No. 18
Boeing: Men — No. 6, Women — No. 13
Ford Motors: Men — No. 13 , Women — No. 19

Most desirable place to work

Lockheed Martin: Men — No. 9, Women — No. 16
Boeing: Men — No. 7 , Women — No. 19
Ford Motors: Men — No. 12, Women — No. 47

Meanwhile, women appeared to have a better impression of the household products sector. As a whole, they ranked the industry better than men.

Most trustworthy: Women — No. 2, Men — No. 10
Most positive global impact: Women — No. 2, Men — No. 8
Most desirable places to work: Women — No. 4, Men — No. 12

So what do men and women have in common?

At the end of the day both men and women want to work at companies they perceived as innovative and positive for the world. For both groups, most of the top 10 places they’d like to work at also ranked in the top 10 for most innovative or best places to work.

What can we take away from that? The desire to work at a company that they think is exciting and making a difference is universal.

Are your employees excited about your mission? Find out how engaged they are so that you can make improvements to attract and retain top talent.