Retailers, health insurance companies, and tech titans of yesteryear: You’ve been warned—Americans are losing faith in your...Read more
How do Americans view the Fortune 100? SurveyMonkey and Fortune find out.
Is making money all there is to success? We don’t think so either.
We partnered up with our friends at Fortune magazine to find out how America’s iconic Fortune 100 companies fare when measured on other dimensions of success. We wanted to find out how the companies are perceived by everyday consumers and customers.
Like what you see?
To get insights like this, choose a template and create your own survey today.
Through SurveyMonkey Audience we asked over 10,000 adults about how they would rank the Fortune 100 companies on measures like the most trustworthy, the most innovative, the best investment, the most ruthless, the worst for the country, and the company respondents would shut down. And we learned some surprising things:
Technology companies top the rankings across the board– Amazon, Alphabet (Google’s parent company), and Apple are in top 5 of all companies for most innovative, most positive global impact, and companies where Americans most want to work.
Walmart ranks the worst across every one of the negative attributes. Americans see the company as the worst for the country, the most ruthless, and having the most negative global impact.
It’s been nearly eight years since the financial crisis began and big banks continue to have a bad reputation. Goldman Sachs, JP Morgan Chase, Bank of America, and Morgan Stanley are all in the top 10 most ruthless companies in America.
We’re bullish on the classics. Among the top 20 list of companies Americans expect to be still in business 100 years from now, nearly all already have been around for 100 years. The exception to the rule? Technology. Amazon, Alphabet, Apple, and Microsoft all make the cut.
When it comes to our investments, we’re practical. Although Wal-Mart and Exxon Mobil lead the rankings for most negative global impact, both companies make the top 10 for companies where American would most like to invest their life savings.
Advertising works. Insurance companies rank high on businesses Americans think care the most about them: StateFarm (#7), Humana (#11), New York Life Insurance (#15), and Allstate (#21).
We ranked companies on a variety of positive and negative attributes—just a few of which are above—as a part of this effort and we want to share the questions. Even if you didn’t make the Fortune 100 list (you’re not in bad company—neither did Mastercard, Facebook, or Hershey), you can find out how your customers and the consumers at large think of your business. Use our Fortune 100 Company Perception template.
The SurveyMonkey/Fortune rankings for 2016 were based on responses from 10,143 U.S. adults through May 11th – 18th, to ensure that we gathered data on direct comparisons between a large number of companies. We use a robust statistical adjustment method to ensure that differences in rankings were reliable and replicable. Survey data were weighted to match known distributions taken from estimates provided by the U.S. Census.
Stay tuned because you’ll find more stories on this data from Fortune and we’ll continue to share the findings that we found most interesting right here. To explore the rankings, click on the links below.
Most trustworthy — Amazon
Most influential — JPMorgan Chase & Co.
Most positive global impact — Microsoft
Most innovative — Apple
Most desirable place to work — Walt Disney
Most worthy of investment — Amazon
Most caring — CVS Health
Most likely to be in business 100 years from now — Walt Disney
Most negative global impact — Walmart
Worst for the country — Walmart
Most likely to be shut down — Walmart
Most ruthless — Walmart
Interested in seeing how consumers view your company? Try the Fortune 100 Company Perception template today.