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Start asking the right people the right questions with surveys

Learn about your market

Identify your target market with greater precision and better understand their behaviors and attitudes.

Get ahead in your industry

Know what consumers think about your competition and discover new growth opportunities.

Pinpoint crucial success factors

Be in tune with your market and industry, so you can better inform your business and marketing strategies.

Don’t have access to people in your target market?

Learn about our global consumer panel that makes it easy to reach anyone, anywhere.

Confirm your ideas will work before you launch

Evaluate product-market fit

Predict with greater accuracy how new products or ad campaigns will perform with concept testing surveys.

Pick winning campaigns before launch

A/B test to see what resonates with your audience. And enjoy survey logic tools like block randomization.

Find the sweet spot for pricing

Learn what consumers are willing to pay for your offering and evaluate your market’s price sensitivity.

Don’t know where to start?

Learn to test new ads, products, packaging, and more in our comprehensive concept testing guide.

Easily track success—and where and how to improve

Track brand health

Measure brand awareness, customer loyalty, and benchmark your scores against competitors.

Measure campaigns in more ways

Take a holistic approach to ROI by seeing if brand perceptions changed after a new campaign.

Be tuned in to sentiment

Build stronger marketing strategies by knowing the tone, attitudes, and perceptions of your market.

Looking for nuanced market insights?

Our survey platform gives you powerful analyze tools, like filters, crosstabs, text analysis, and more.

Keep optimizing for even better results

Stay on top of industry trends

Always be in the know about what’s happening with your competition, emerging technologies, and more.

Identify more opportunities

Research new potential markets or dig into existing pain points to try to resolve them.

Adapt more easily to market changes

Spot changes to consumer behaviors and preferences early, so it’s easier to accommodate for them.

Need to scale up—affordably?

Both our survey platform and Audience panel make it easy to check in with your market early and often.

Our powerful survey platform gives you questions and templates certified by survey scientists

Each year in the US alone 30,000 new consumer products are launched and 95% fail

Source: Harvard Business School (Nobel, Carmen, Clay Christensen’s Milkshake Marketing).

Perform sophisticated analysis, create reports in seconds, and export your survey data

“Last year, we did 60% of our sales outside the US, which we couldn’t have done without SurveyMonkey—Michael Zoglio, Head of Analytics, GoPro