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Start asking the right people the right questions with surveys
Learn about your market
Identify your target market with greater precision and better understand their behaviors and attitudes.
Get ahead in your industry
Know what consumers think about your competition and discover new growth opportunities.
Pinpoint crucial success factors
Be in tune with your market and industry, so you can better inform your business and marketing strategies.
Confirm your ideas will work before you launch
Evaluate product-market fit
Pick winning campaigns before launch
Find the sweet spot for pricing
Learn what consumers are willing to pay for your offering and evaluate your market’s price sensitivity.
Easily track success—and where and how to improve
Track brand health
Measure campaigns in more ways
Take a holistic approach to ROI by seeing if brand perceptions changed after a new campaign.
Be tuned in to sentiment
Build stronger marketing strategies by knowing the tone, attitudes, and perceptions of your market.
Keep optimizing for even better results
Stay on top of industry trends
Always be in the know about what’s happening with your competition, emerging technologies, and more.
Identify more opportunities
Research new potential markets or dig into existing pain points to try to resolve them.
Adapt more easily to market changes
Spot changes to consumer behaviors and preferences early, so it’s easier to accommodate for them.
Our powerful survey platform gives you questions and templates certified by survey scientists
Each year in the US alone 30,000 new consumer products are launched and 95% fail
Source: Harvard Business School (Nobel, Carmen, Clay Christensen’s Milkshake Marketing).
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“Last year, we did 60% of our sales outside the US, which we couldn’t have done without SurveyMonkey”—Michael Zoglio, Head of Analytics, GoPro