Brand Tracking Study: PayPal

A study of PayPal's brand and its position in the market

Did you know that 73% of mobile wallet customers will use PayPal for their next transaction?

Download our brand tracking study to see how PayPal’s brand stacks up against the competition and understand which core brand metrics companies like PayPal watch to track consumer perception.

Specifically, the survey findings will allow you to:

  • Better understand the current mobile wallet market
  • Understand PayPal’s core brand metrics
  • See how to use longitudinal tracking to monitor ROI

Topics Covered in the Report Include:

  • Market Sizing
  • Purchase/Usage
  • Awareness, Familiarity, Consideration, Choice
  • Conversion Analysis
  • Brand Image
  • Brand Profiling

Brands Featured in the Report Include:

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