January 2015 Trends Tracker Report

Stay ahead of consumer trends with our monthly report

SurveyMonkey Audience has teamed up with investment research firm Blueshift Research to track how shifting opinions and behavior are shaping the US marketplace.

With our Trends Tracker report, investment analysts can stay in front of developments that might make the difference between big wins and big losses.

For this month’s consumer trends survey, we surveyed 1,080 US consumers on 20 topics, including voting, home buying, technology, TV services, and drug laws.

So, what did the report uncover this month? Here’s a sneak peek:

  • 40% of consumers are likely to adopt wearable tech in the next three months, a 5.3 percentage-point jump quarter to quarter.
  • 43.5% of consumers ages 18 – 29 have used a mobile wallet in the last month, a 2.7 percentage-point jump quarter to quarter
  • 28% of consumers trust Google consumer reviews versus only 24.9% trust Yelp reviews, but trust in Yelp is on the rise

Download the full Trends Tracker report to get insights on a range of topics that might make the difference between big wins and big losses for your business.

Companies covered: AAPL, AMZN, ANGI, BABA, BBRY, CMCSA, CMG, COST, DISH, EBAY, ETR:BMW, FB, GM, GOOG/GOOGL, GIS, HAR, IHRT, KRX:005930, LNKD, MCD, MON, MSD, MSFT, NFLX, NXTD, P, QCOM, S, SYT, T, TMUS, TWTR, TWX, TYO:6460, TYO:6758, TYO:7201, TYO:7974, VLKAY, VZ, WFM, WMT, YELP