When you’re developing a new category or launching a product in a new category (think: ride sharing apps, electric scooters, streaming services) it’s important to keep track of category trends.
Find out how consumers feel about your product category. Understand which brands in the category come top of mind. And discover how the categories’ perception is changing—all with our category awareness survey.
To use our category awareness survey, simply add in your product category and the popular brands in it. Then, feel free to customize other question prompts and answer choices.