What motivates consumers to buy your product? How do customers evaluate the value they’re getting from you? The answers to both of these questions can help you understand your brand’s performance and see whether you’re excelling at the things that matter most to consumers.
Our survey methodologist-approved, 8-question survey can help you get you started. The questions assess the importance and performance of features like quality, design, and price. If these features aren’t relevant to your category, you can easily replace them with those that make more sense.