Know where you really stand
If 67% of your customers consider themselves “very satisfied,” are you doing a good job? Benchmarking gives you an easy way to compare your survey results across industries. Knowing where you really stand lets you make smarter decisions when you:
- Assess performance metrics accurately
- Compare yourself to industry leaders
- Identify best practices
- Keep tabs on the competition
- Set strategic goals that make sense for your organization
How SurveyMonkey Benchmarks work
As the leading online survey platform, we receive more than a million survey responses per day. When customers use our expert-certified survey templates and questions, our platform anonymizes and aggregates the responses to each question, creating benchmarks to compare your results against. Here’s how the benchmarking process works:
- Sign in to SurveyMonkey and create a survey with our expert-certified templates and questions
- Send out your survey to get responses
- Review your results—benchmarks will be available for select questions
- Segment benchmarks by a number of attributes (e.g., industry) for more granular comparisons
Compare Net Promoter® Scores
Measure customer satisfaction and predict future growth by getting your Net Promoter Score (NPS). After you use SurveyMonkey’s templates to get your score, you can see how your results stack up by comparing them to our benchmarks.
Net Promoter Score is a trademark of Satmetrix Systems, Inc., F. Reichheld, and Bain & Company.
“The NPS survey gives us an ongoing understanding of customer loyalty, and SurveyMonkey Benchmarks gives us the tools to interpret our results in a meaningful way.”
— Lindsey Buich, Neighborhood Operations Product Specialist
Increase customer satisfaction
After you use our Customer Satisfaction Template, see how your results stack up against your biggest competitors. The insights you gain will help you target your improvements—and keep customers loyal to your brand.
Explore our Customer Satisfaction Data Report for industry insights.
Benchmark your website
Get the data you need to improve the customer experience when you find out how your website is performing. Collect feedback via our Website Feedback Template, then compare the results against industry standards.
See if you’re above or below the average in our Website Feedback Data Report.
Improve employee engagement
Your employees are critical to the success of your business, but are they getting everything they need to succeed? By using our Employee Engagement Template, you’ll be able to compare your scores with hundreds of other businesses.
“The ability to benchmark our employee engagement results against comparable companies is incredibly valuable as we are always striving to be a great place to work.”
— Elisa Steele, President
Protecting your privacy
The responses we use to calculate benchmarks are aggregated and anonymized. Nobody’s survey results are ever individually identifiable. To preserve privacy (and make sure our benchmarks are meaningful), we’ll only publish benchmarks for a given question if it meets these criteria:
- At least 30 organizations have received responses
- Response data is refreshed quarterly
- Expert-certified questions remain unaltered
- Organizations have not opted out of benchmarks
If you have additional questions about how we handle personal information and data, please see our Privacy Policy.
Affordable pricing
Start comparing your results with SurveyMonkey Benchmarks. We update our benchmarks quarterly so they will stay fresh, and help you understand how responses are changing over time.
Benchmark pricing is based on the type of surveys you create and how you want to segment competitive data (e.g., by industry).
