Visually, a one-stop shop for the creation of data visualizations and infographics, makes it easier than ever for buyers and sellers to make, distribute, like, comment on, and share custom infographics. A vibrant community of more than 35,000 designers helps Visually customers tell their story, drive traffic, and amplify their social media presence.
Visually uses their blog to provide thought leadership around how customers can use data visualizations, to highlight the power of infographics, and to showcase popular use cases, while also generating interesting content to drive awareness of Visually.
In an effort to create timely and relevant content, Visually was looking for a way to quickly gather data they could use to create impactful data visualizations. After learning about SurveyMonkey Audience, Visually realized that they had found their solution — they could create a survey, target a specific group of respondents, start seeing data as soon as their project launches, and collect a full set of responses in as little as two business days.
The horrible Sandy Hook Elementary School tragedy in Newton, Connecticut in late 2012 brought to the forefront the issue of gun ownership and regulation in the United States. Should the government act on restricting sales of firearms and do more extensive background (and medical record) checks on potential owners? What about educating owners about firearm safety? To gauge America’s stance on these contentious issues, Visually used SurveyMonkey Audience to send their survey to 500 American adults.
Within days of the heartbreak in Newton, Visually had access to insights into firearm ownership in the United States, opinions on gun control, and more. They created a visualization they posted on their blog and pitched to various sources, including a post on Fark.com, a popular community website that allows members to comment on a daily batch of news and timely articles from other websites.
That infographic — shared below — captured the attention of Americans all over the country and, within hours, generated over 500 comments on Fark.com.