Slate gathers and reports public opinion

Creating Original Content with Consumer Feedback

Using SurveyMonkey Audience, Slate provides readers with original, data-driven content.


Slate — an online publication reporting on politics, news, business, technology, and culture — is known for witty analysis and commentary on current events. In their continued efforts to create unique and relevant content for their readers, the Slate team used SurveyMonkey Audience to gather immediate feedback from the public on important political events.

Key Insights

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During the final months of the 2012 presidential election, Slate worked with SurveyMonkey Audience to run a series of surveys that captured public reaction to real time events. From the nominees’ speeches in the Democratic and Republican National Conventions (as well as their wives) to the presidential and vice-presidential debates, Slate was able to gather feedback from real people on issues most relevant to them and turn it into timely and original content.

Whether the team was reporting back findings on which candidate the public felt would make a better babysitter, who they would prefer to help them change a tire on the side of the road, or whether book or street smarts matter more in the White House, readers were regularly exposed to content that could only be found on Slate.

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