Redbook creates unique content

Creating Unique and Custom Content

Using SurveyMonkey Audience, Redbook Magazine and the Huffington Post published insights from 2,000 moms on No Judgment Day.

Redbook

Background

For many moms across the nation, it can be a challenge juggling life at home, at work and at school, with kids. On top of all of that, feeling judged by other mothers or feeling pressure to be ‘the perfect super-mom’ has been shown to be a real concern amongst moms, both new and recurring. In response, Redbook Magazine began the No Judgment Day campaign and November 30th, 2012 marked their second annual day in celebration of supporting all mothers’ choices and putting a stop to mom-on-mom criticism for 24 hours.

Redbook partnered with the Huffington Post to survey 1,042 Gen X/Y Mothers, ages 25-47 and 1,043 Baby Boomer mothers, ages 57-66 to survey moms on how they felt.

Key Insights

Moms feel the pressure to be perfect super-moms
Redbook Magazine

While moms feel like they don’t have it as ‘together’ as the mom sitting next to them, they are not alone. They worry about their own appearance, the appearance of their homes, and more. Furthermore, when they feel strained, they feel like they can’t ask for help or admit when they need a break.

Moms are happy being moms

While moms are often hard on themselves, they do feel very secure. Most women felt confident in how dedicated they are to work, and most don’t question their personal work decisions either. And lastly, most have rarely or never been jealous of the freedom that their single friends have nor do they question their parenting styles.

Armed with the results of their SurveyMonkey Audience survey, Redbook kicked off No Judgment Day with a segment on HuffPo Live, where five mommy bloggers shared results of the surveys and confessed some of their “don’t judge me” secrets.

Check out the video below:

Calculate your project cost and buy responses today