Van Westendorp methodology
Van Westendorp Price Sensitivity Meter is the industry standard for price optimization studies. It captures your customers’ price sensitivity, their purchasing ability, how they think about buying a product or service—and crucially, how much they are willing to pay for a specific product.
This method helps you assess a range of prices at once—saving time, while quickly providing actionable insights.
“We were hoping to find the ideal price point for our lowest B2C SaaS subscription tier. We not only validated a range for pricing our subscription, but discovered new customer segments with higher willingness to pay!”
Devin Owen, CEO, Savviest, Inc.