Price your products to maximize revenue
Uncover what your target audience will pay for your product. Determine the ideal price point using industry-proven Van Westendorp methodology.
Use Price Optimization to quickly uncover untapped revenue potential
Set a new price
Our analysis features leverage high-quality data from relevant target audiences, making it easy to see a winning price range in hours, not months.
Optimize an existing price
Use guided methodology and in-product best practices to get specific insights from your target customers and set the right price for existing products or services.
Personalize prices by audience
Optimize pricing based on various niche target audiences. Easily see their willingness to pay with easy-to-read, automated data visualizations.
Van Westendorp methodology
Powerful insights, yet simple to execute
Van Westendorp Price Sensitivity Meter is the industry standard for price optimization studies. It captures your customers’ price sensitivity, their purchasing ability, how they think about buying a product or service—and crucially, how much they are willing to pay for a specific product.
This method helps you assess a range of prices at once—saving time, while quickly providing actionable insights.
SurveyMonkey Price Optimization features
Built-in methodology
Our intuitive and expert-methodology-backed solution enables anyone to perform pricing research, without being limited by pricing expertise.
High-quality, global data
Gain access to trusted data from 175M+ people in 130+ countries. Data is automatically cleaned and outlier responses are removed leaving you with only the most reliable insights.
In-product guidance
In-product guidance and best practices ensure confidence in every setup decision, while also providing suggestions for analyzing and sharing insights.
“We were hoping to find the ideal price point for our lowest B2C SaaS subscription tier. We not only validated a range for pricing our subscription, but discovered new customer segments with higher willingness to pay!”
Devin Owen, CEO, Savviest, Inc.
Leading brands use SurveyMonkey for market research
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Idea Screening
Quickly test and prioritize early-stage product or creative ideas with your target audience.