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WATCH: How to Handle Matrix Questions

WATCH: How to Handle Matrix Questions

Welcome to the seventh installment of our nine-part video tutorial series–where our Jumpstart Survey Creation experts at SurveyMonkey Audience share tips on how to design amazing surveys!

In the video below, we talk about the drawbacks to using matrix questions, and what you can use in their place.

While using a matrix question is visually appealing and makes for an easy addition to a survey, it can actually hurt your data quality. Respondents can get lazy, clicking quickly down a column of responses without actually engaging with the questions. The repetitive nature of a matrix question in a survey gets boring pretty quickly for respondents and can increase early dropout rates. So what should you do instead?

We recommend breaking down your matrix question into a separate question for each row with customized responses. If you prefer to use a single question, take a step back and think about the greater goal of your question. You may be able to replace your matrix question with a single multiple choice question instead.

Don’t forget to check back in to the blog for even more useful tips to come in our How-To video series.

Looking for more expert survey-writing help for your next SurveyMonkey Audience project? Be sure to check out our Jumpstart Survey Creation service and leave us your questions in the Comments section below!

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2 thoughts on “WATCH: How to Handle Matrix Questions

  1. Amos Wagon says:

    Did you really just explain how to avoid using matrix questions? If so why did you even build them in your offering?
    Matrix question is a great condense and contextual way to display multiple questions.
    There are smarter ways to avoid non-truthful feedback, rather than ignoring matrix questions altogether.

    1. kaytek says:

      Hi Amos! We agree with you. :) Matrix question types can definitely be a useful way for survey designers to convey the information they need to depending on what their survey’s goals are. The video is meant to be taken as design suggestions/things to think about when using this question type, but doesn’t necessarily need to apply to everyone. :)

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