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Using Employee Engagement Benchmarks to Retain Top Talent

Using Employee Engagement Benchmarks to Retain Top Talent

You’ve probably heard us talk about the importance of measuring employee engagement.

Getting employee feedback straight from the source is crucial because it enables you to make better decisions about one of your organization’s most important assets—your talent. Gathering feedback is a practice we take seriously with our own employees at SurveyMonkey.
We’re constantly striving to understand what’s important to employees, how we are performing as a leadership team, and how our culture and environment are serving us to truly keep our teams engaged, motivated—and happy!

At The Monkey, my team uses the Society of Human Resources Management Foundation (SHRMF) Employee Engagement Survey Template for our annual employee engagement survey. The human resources experts at SHRMF have designed a tool that measures employee engagement and helps them to predict and mitigate issues leading to employee turnover. This template is easy to use and designed to help human resources teams—as well as others—collect employee engagement feedback and key insights quickly and easily.

How to use the SHRMF employee survey

The SHRMF template can be used right out of the box, or you can customize the questions specific to your needs. For example, we have offices in Portland, Ottawa, and Dublin, so we added a question asking SurveyMonkey employees to specify the office location at which they work.

Because one of our goals is to attract the highest quality talent, we also added a question about how we were measuring up in this area. And finally, work/life balance is an important part of our culture, so we added a question or two on the topic.

Take advantage of SurveyMonkey Benchmarks

We’re especially excited about our newest data offering—SurveyMonkey Benchmarks. SurveyMonkey Benchmarks anonymizes and aggregates data points from the thousands of organizations who have used our templates—in this case our SHRMF template—which allows organizations to compare themselves against others. We know that many of you do not have professional survey researchers on your team, but don’t worry—here are some examples of how to use SurveyMonkey benchmarks to analyze your own data.

See Our Available Benchmarks

Get context for your survey results in areas like customer satisfaction, employee engagement, and more.

Learn More →

Another suggestion is to look at companies in a similar location. This can be useful when you’re thinking about who you might be competing against when seeking out dynamic talent.

Analyzing the results

When we looked at the benchmarks, we were happy to see that we ranked above the average for every measure. However, because we wanted to make these results actionable, we decided to bucket the questions into three categories.

Specifically, we looked at areas where employees felt we were truly outstanding, those in which we were doing well, and then finally those in which we felt we could improve. We were thrilled to see that our employees felt they had good relationships with coworkers, and that they understood how their work impacts the company:


What’s next?

We have since taken this data and shared it with SurveyMonkey’s executive team. Our next steps will be to perform a deep dive on the data where we will prepare reports for each vice president. With this direct feedback, my team feels empowered to move forward on all kinds of engagement initiatives aimed at not only growing The Troop at SurveyMonkey, but keeping our teams happy and letting them know we’re always listening.

Questions, comments for Becky? Let us know in the Comment section below!

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