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“What’s Your Two Cents?” SurveyMonkey Makes Getting Input Easy for Santa Clara County

“What’s Your Two Cents?” SurveyMonkey Makes Getting Input Easy for Santa Clara County
santa clara map






What contributes most to your quality of life?
How would you rate your overall health?

How safe or unsafe do you feel in your neighborhood?

How much of a problem do you think discrimination is in Santa Clara County?
What are your views on health care, transportation, and civic engagement within Santa Clara County?

These are some of the questions posed to the 1.78 million residents of Santa Clara County,* for the Santa Clara County 2012 Quality of Life Survey. This online survey is hosted by SurveyMonkey, as a measuring tool we’re using to determine what local community members believe are current issues that should be addressed, in order to improve their quality of life within Santa Clara County. View our survey here.

Santa Clara Quality of Life

About the Survey

The Santa Clara County 2012 Quality of Life Survey was created through a joint effort by the County of Santa Clara’s Planning Office, Public Health Department, United Way Silicon Valley, Raimi + Associates and San José State University’s Survey and Policy Research Institute. An expert team collaborated to develop, distribute, and analyze the results of the anonymous and confidential survey, which has received over 2,200 responses to date. The survey opened in mid-May of this year and will close on July 1, 2012.

The survey is composed of the following topics:

  1. Economic Conditions
  2. Health and Wellness
  3. Safe Neighborhoods and Schools
  4. Transportation and Mobility
  5. Quality of Life and Community Participation
  6. Demographics

Survey results will be used to inform the County of Santa Clara’s General Plan Health Element and the 2012 Santa Clara County Community Assessment Project, to develop policies and programs that improve health, wellness, safety, equity, and the overall quality of life in the County.

About Santa Clara County

santa clara map

The County of Santa Clara, California – also known as the “Silicon Valley” – is located at the southern end of the San Francisco Bay Area and encompasses 1,290 square miles. The County consists of 1.78 million residents* in 15 cities, including San Jose, Campbell, Cupertino, Gilroy, Los Altos, Los Altos Hills, Los Gatos, Milpitas, Monte Sereno, Morgan Hill, Mountain View, Palo Alto, Santa Clara, Saratoga and Sunnyvale.

Using SurveyMonkey’s Language Options


The County’s population is as diverse as its physical landscape. According to the 2010 U.S. Census Bureau, 47% are White, 32% are Asian and 26.9% are of Hispanic or Latino origin. For this reason, a crucial goal of the survey is to reach out to as many diverse groups as possible. In order to do so, the survey team utilized SurveyMonkey’s language options, which made it possible to translate the survey and make it available for respondents in four languages: English, Spanish, Vietnamese, and Mandarin.

Tying in SurveyMonkey with Social Media for Distribution

The Quality of Life Survey is currently being distributed throughout Santa Clara County with help from the County’s Public Affairs Office, the Board of Supervisors, Valley Medical Center, community groups, city agencies, colleges and universities, state legislators, regional organizations, United Way Silicon Valley members, and multi-cultural local media outlets.

Additionally, the Santa Clara County Public Health Department’s newly-formed Communications Team and the Planning Office’s Health Element Team disseminated the Quality of Life Survey using various digital communication strategies. A web banner and dedicated web page was created for the survey and located on the Public Health Department’s website, where respondents could learn more about the survey and access the SurveyMonkey link. View the SurveyMonkey link on the Public Health Department’s website and the Planning Office’s Health Element project website.

The Public Health Department and Planning Office mass-distributed the Quality of Life SurveyMonkey link through social media tools such as Facebook and MailChimp. You can view the SurveyMonkey link on the Public Health Department’s Facebook page and on the General Plan Health Element Facebook page.

Take the Quality of Life Survey

If you’re a Santa Clara County resident who’s 18 or older, please take a moment to take the Quality of Life Survey and spread the word to your friends, family, neighbors, and co-workers. Act now, since the survey is only available until July 1, 2012. Visit our survey  and follow a hyperlink to your preferred language.

To learn more about the Santa Clara County General Plan Health Element or the survey email us To receive updates on the Health Element process and review survey results in the Fall of 2012, please sign-up here.

Survey Distribution Partners

       Raimi & Associates  Survey + Policy Research Institute


* Based on statistical data of Santa Clara County by 2010 U.S. Census Bureau.

** This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. You are free: to share, copy, distribute and transmit the work; to remix; to adapt the work, under the following conditions: Attribution – You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Share alike – If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one.



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