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Concept Testing 101: How to Make Sure Your Big Idea Pays Off

Concept Testing 101: How to Make Sure Your Big Idea Pays Off

Screen Shot 2015-01-19 at 11.56.14 AMYou’ve got ideas. Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?

We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.

Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.

Get the Concept Testing eGuide

Learn how to concept test your ideas with surveys. See how the big brands choose winning ads, messaging, products, and more.

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That’s why our survey scientists have put together a comprehensive guide to help marketers and product managers use surveys to quickly test new ideas.

In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.

Download our free concept testing eGuide to learn:

  • What we’ve learned from talking to marketers
  • Insights on research trends
  • What to avoid when it comes to testing
  • Tips for getting your timing right
  • Best practices for writing concept testing surveys
  • Real-world examples of how big brands use surveys to make decisions

Get the eGuide now→

How do you test your new ideas? Have any questions for our concept testing experts? Let us know in the Comments below!

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