More than twice as many people say they are the most excited to go shopping on Black Friday (19%) as on Small Business Saturday (eight percent), with Cyber Monday falling in between (12%). Similarly, twice as many people say they expect to spend the most money on Black Friday as on Small Business Saturday (22% vs. 11%). Notably, a majority of people (59%) say they aren’t excited to go shopping on any of those days, and about half say they don’t plan to shop on those days at all, regardless of their lack of excitement.
Read more about our polling methodology here.
Click through all the results in the interactive toplines below:
Do you plan to patronize a small business on Small Business Saturday?
In general, do you prefer to do your shopping online or in-person?
Does your household subscribe to Amazon Prime?
Do you plan to do your Small Business Saturday shopping online or in-person?
On which day, if any, are you most excited to go shopping?
On which day, if any, do you expect to spend the most money?
Compared to last year, do you expect to spend more, less, or about the same on holiday gifts this season?