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Polling

CNBC|SurveyMonkey poll: Small Business Saturday 2018

CNBC|SurveyMonkey poll: Small Business Saturday 2018

More than four in 10 people (44 percent) plan to patronize a small business on Small Business Saturday 2018 according to a new CNBC|SurveyMonkey poll. Of those who do plan to do some Small Business Saturday shopping, a majority (58%) say they plan to visit small businesses in person, compared with just nine percent who plan to do their shopping online. Another 32% of people plan to do both. Other key findings:

  • Just 28% of those 18-34 year-olds plan to shop on Small Business Saturday, compared with 51 percent of those 35 and older.
  • More than half (56%) of people living in households with annual incomes of $100,000 or more plan to patronize a small business on November 24th, nearly twice the number of those living in households making less than $50,000 (31%).

Click through all the results in the interactive toplines below.
Read more about our polling methodology here

Question text:
Do you plan to patronize a small business on Small Business Saturday?
In general, do you prefer to do your shopping online or in-person?
Does your household subscribe to Amazon Prime?
Do you plan to do your Small Business Saturday shopping online or in-person?
On which day, if any, are you most excited to go shopping?
On which day, if any, do you expect to spend the most money?
Compared to last year, do you expect to spend more, less, or about the same on holiday gifts this season?

*businesses