Research & Data

What is Customer Success?

What Does Customer Success Management Really Mean in Business?

At the end of the day, the success of your business comes down to the people that matter most---your customers. And keeping customers happy is where the concept of customer success management comes in. But...

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Valentine's Day

Happy Valentine’s Day: What Are People Buying This Year?

Valentine’s day. Let’s face it---some swoon over it, others loathe it. But one thing’s for sure, the “Hallmark” holiday is a big one for marketers and retailers alike. Shops are stuffed to the brim right...

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Are Americans Worried About Their Cybersecurity?

From Sony's massive security breach to Target's credit card hack, businesses and organizations both large and small have definitely felt the burn when it comes to the dark side of cybersecurity, or lack thereof....

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The Top Consumer Review Sites That’ll Make or Break Your Business

So many consumer review sites, so little time to respond to negative (and positive!) reviews of your product or service. Where will your efforts help your brand the most? SurveyMonkey Audience teamed up with Blueshift...

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Obama Delivers State Of The Union Address To Joint Session Of Congress

Real Feedback, Really Fast: State of the Union Edition

For one night at least, President Obama’s ambitious agenda received broad public praise, according to an MSNBC/SurveyMonkey online survey. Big majorities of those tuning into his second to last State of the Union address...

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Selfie Time

Selfie Ad Campaigns: Why You May Want to Rethink Your Marketing Strategy

In the age of all-things-mobile and instant gratification, taking a quick selfie has rapidly become a normal part of many people's personal lives and is practically ubiquitous on social media feeds. Even monkeys have...

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2015 business climate

3 Reasons to be Optimistic About the Business Climate in 2015

Now that the holidays are behind us, ‘tis the season to plan out our 2015. With uncertainties ranging from plummeting gas prices to the effectiveness of a deeply divided federal government, the business climate could...

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