Research & Data

How likely are you to buy a drone?

Do Americans Care About Drones?

Drones. Once only part of sci-fi films and futuristic worlds, drones are now on the rise...both literally and figuratively. An increasing number of industries have begun to use unmanned aerial vehicles (UAVs) or drones for...

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Washing Away the Competition: An Inside Look at the Shampoo Industry’s Top Brands

Even if your brand is resonating with consumers right now, you want to keep an eye on the competitive landscape, adjust to changing consumer expectations, and make sure you stay #1, all while moving at...

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3 Secrets Behind Uber’s Success in the Ridesharing Industry

Today, many marketers struggle to get good competitive data. Most companies have extensive data on their own customers, but understanding their competitors’ customers and the larger industry landscape can be challenging. We’ve run thousands of industry...

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Millennials & employment

3 Things Employers Need to Know About Millennials

It’s common knowledge that millennials are tech-savvy, educated, and struggling to achieve financial independence. And they’ve also earned a reputation for job-hopping. According to a recent study by Red Brick Research, more than half (53%) of hiring managers...

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What is Customer Success?

What Does Customer Success Management Really Mean in Business?

At the end of the day, the success of your business comes down to the people that matter most---your customers. And keeping customers happy is where the concept of customer success management comes in. But...

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Valentine's Day

Happy Valentine’s Day: What Are People Buying This Year?

Valentine’s day. Let’s face it---some swoon over it, others loathe it. But one thing’s for sure, the “Hallmark” holiday is a big one for marketers and retailers alike. Shops are stuffed to the brim right...

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Are Americans Worried About Their Cybersecurity?

From Sony's massive security breach to Target's credit card hack, businesses and organizations both large and small have definitely felt the burn when it comes to the dark side of cybersecurity, or lack thereof....

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