Posts Tagged ‘satisficing’

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Behind The Scenes: How We Determine SurveyMonkey Audience Pricing

Whether you're a first-timer or a veteran in survey design, SurveyMonkey Audience gives you the ability to choose a specific target demographic for whatever your survey goals may be. Our goal is to help boost your survey project to...

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Stop Satisficers From Wreaking Havoc On Your Survey Results

Often, all researchers see when evaluating the outcome of a study are survey results. Underneath any mean, however, there are genuine responses, as well as those that were made haphazardly, without careful thought. We...

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How Much Time are Respondents Willing to Spend on Your Survey?

How much time would you be willing to spend completing a customer satisfaction survey about a recent shopping experience? On a survey distributed by your Human Resources team regarding employee satisfaction? From your friends who hosted an event that you attended and want your feedback? Understanding your audience when constructing a survey is important and can help inform decisions on survey length and content granularity. Since survey respondents have different motivations for responding to surveys, their tolerance for how long a survey is will vary. We wanted to understand how the length of surveys—as measured by number of questions—impacts the time respondents spend completing surveys...

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Caught in The Matrix, Neo.

Have you ever seen a set of survey questions presented like this? In the survey community we call these matrices or grids. Sure, they seem harmless enough, but they are one of the most notorious...

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Satisficing: The Subtle Cancer of Surveys

Let’s face it: nobody wakes up in the morning and says ‘I hope I get to take a survey today!’ Why? Because we usually don’t get immediate returns on our time investment. The researcher collects...

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