Posts Tagged ‘market research’

Testing concepts

How to Get the Most Out of Concept Test Analysis

Tapping into an unmet market? That's like catnip for marketers and one of the most effective ways to do that is through concept test analysis. So it shouldn't be any surprise for those of you...

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Which Awards Show Has the Best Viewer Brand Awareness?

If you've lost interest in awards shows as of late, you're not alone. It seems that despite the millions of dollars marketers are spending to promote viewership each year, there's a perpetual need to increase these numbers due...

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Market Research

How Market Research Fuels Product, Sales, and Marketing Teams

When it comes to market research, a survey is a great place to start. You can gain insights about your brand reputation, your target market, and so much more. And the same survey can also...

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Happy Thanksgiving

INFOGRAPHIC: This Year’s Hottest Thanksgiving Menu Dishes

It's time to dig out those pants again. You know which ones we're talking about---your eating pants. With Thanksgiving around the corner, not only are we counting our many blessings from the year, we're also...

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3 Ways You Can Crush Your Competitors During the Holiday Shopping Season

The holiday season is upon us, and we all know what that means---shopping. As a retailer, you know it’s one of the most important times of the year to make sure you’re marketing to...

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How Smart Businesses Conduct Market Research on a Tight Budget

Deciding what’s next for your new business isn’t always a clear call. When your instincts are telling you one thing---and your advisors are telling you something else---how do you decide the best next step...

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Tamara Monosoff

How Entrepreneur, Tamara Monosoff, Uses Surveys for Community Feedback

Have a thesaurus handy? No worries, we’ve got you covered. When we look up entrepreneurial, a shortlist of pretty inspiring words pop up---ambitious, enterprising, pioneering, go-getting, (and our personal fave) gumptious. Any of these...

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