Moms Have the Spending Power! How and Where Are They Buying?

Mother's Day

Have you bought your Mother’s Day gift yet? Well, if you’re a mom yourself, chances are good you’ve already done so. While some of us may still be trying to decide between flowers and candy, marketers have honed in on an important fact: Moms are in charge! It’s a common assumption that they make the majority of purchasing decisions in American households, making mothers an impressive economic force.

To better understand how they spend their dollars, PiktoChart and SurveyMonkey Audience, teamed up to gather feedback from over 300 moms. Check out the infographic below for our survey results on spending habits, Internet use, and mobile device preference of moms.

 Happy Mother’s Day to all you wonderful moms out there!

Want to learn more about how to find the best target audience for your next survey? Get started with SurveyMonkey Audience today.

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  • Michelle

    Good article, but did you actually read the WSJ article that you link to and from which you quote the “80% purchasing decisions” number? :) The whole article is about how this statistic is unfounded.

    • Kayte K

      Good eye, Michelle! We love sharp eyes and readers like you- to thank you, we’d love to send you a box of monkey treats. If you email audience@surveymonkey.com and title the subject: For the Blog Monkeys, one of us will be in touch!

      Thanks for reading. :)