NFL Ticket Prices on the Rise: Are Football Fans More Likely to Watch at Home Next Season?

Super Bowl 2013

Hey there, football fans! Whether you were rooting for the 49ers or the Ravens, we hope you enjoyed your Super Bowl Sunday and that there were plenty of buffalo chicken wings to go around for all.

Looking for something other than Super Bowl Commercials to tide you over til next season? Well, look no further. We’re here to help ease your game withdrawal symptoms with some football-flavored survey findings for you. Game on!

It’s certainly no secret that the cost of attending a professional football game has steadily been on the rise. Cheering on your favorite team in person is becoming increasingly rare for most football fans and getting tickets can be a pricey hassle.

We wanted to know: has the cost of a NFL ticket become so high that even the most diehard football fan would prefer to watch the game at home than see his/her favorite team play in the stadium? We also wanted to find out just how much people were willing to shell out for tickets, if they’d be willing to attend more games in the future and see if people’s TV game watching habits might be affected after seeing their team play in person.

Using SurveyMonkey Audience, we asked over 200 sports fans living in 11 major NFL cities to get their thoughts on the matter. 17% said they’d purchased tickets to a NFL regular season game in the past year, but what about the people who didn’t attend? What were their reasons?

Here’s what we found out:

Ticket prices turned out to be peoples’ main motivations for choosing to cheer from home and so not surprisingly at a close second were those who said they preferred to avoid the crowds and catch the game from their own couch. Now for the million dollar question: For people who did attend a NFL game this year, how much did they spend and where did they buy their tickets?

Over half (52%) paid between $100 and $199 a ticket. This is significantly more expensive than the average non-premium, face value ticket price in the NFL cities we surveyed at $83, according to the September 2012 Team Marketing Report. An additional 25% paid more than $199 while 22% spent under $99.

Where did most fans purchase their game tickets? From someone they knew was the most common method at 45%, while ticket venues like Stubhub was the second most popular (35%). And what about just going to the team’s official site or visiting Ticketmaster? Hardly anyone with only 5% of respondents saying so.

So now that people have bought tickets and attended a game, the question remains: would they go again? Our audience was split. Half said they were extremely or very likely to, while the other half said they were lukewarm to not at all interested in going again. And what about TV game-watching habits? After hollering for the home team along with thousands of strangers, would that mean it’d be hard to go back to watching a game back at home?

According to our findings, it would definitely not be hard for football fans to go back to watching the game on the small screen instead of in the stadium: 75% said they were extremely likely or very likely to continue watching on TV. For those folks who said they were unlikely to attend another game in person- what was their reason?

Here’s why:

It’s all about the benjamins, baby. If the purchasing trends continue along this same line, rising NFL ticket prices could mean fewer fans in stadium seats next fall. One thing’s for sure though–watching football with family and friends has definitely proven its staying power, so see you next season and congrats to the Ravens from all of us here at SurveyMonkey!

Interested in getting feedback from your target demographic? Get started with SurveyMonkey Audience today!

 

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    • Kayte K

      We’re glad you’re finding this useful! Thank you for the support and let us know if you ever need any help with your survey projects.