For different reasons, Tuesday, March 8, was a big day for Republican and Democratic candidates competing in the primaries—particularly for the frontrunners.
Bernie Sanders’ surprise victory in Michigan may mean frontrunner Hillary Clinton has a long road ahead of her, when just last week it seemed she was on the path to a swift victory.
Meanwhile last week seemed like a tough one for Republican frontrunner Donald Trump, who faced attacks from mainstream Republicans and controversy over his comments, or lack thereof, related to the Ku Klux Klan.
And yet, Trump had a strong performance Tuesday, winning in 3 out of the 4 contested states.
Using SurveyMonkey’s Election Tracking product, we asked almost 22,000 people (more than 19,000 of them are registered voters) about their political views in the days leading up to election in order to see if there has been any change in how people view Clinton and Trump.
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Trump’s favorability is dropping
Despite his big wins and commanding lead among Republicans, it appears Donald Trump’s favorability with all voters has grown even more negative.
In January, it was around 40%, similar to his closest competitors, Marco Rubio and Ted Cruz. Since then, Trump’s favorability has dropped 9 percentage points to 31%, while the portion of people who look at him unfavorably is now 67%, up 8 percentage points from January.
But that hasn’t changed his frontrunner status much
Despite the drop in favorability and attacks from the likes of 2012 Republican Presidential nominee Mitt Romney, his support from voters who identify or lean Republican is still strong. It ticked down slightly from 40% to 39%, but still soared high above his competitors.
Clinton’s attracting more young voters
While Clinton’s loss in Michigan came as a surprise to many observers, her national support is growing. It jumped from 51% to 55%, while support for Bernie Sanders shrunk slightly (from 41 to 38%).
Clinton’s support includes even Democrats between the ages of 25 to 34, a demographic where Sanders has enjoyed a significant lead. Among that group Clinton trails in support by just 2%.
Stay tuned to our blog for even more data and updates about the primary race from the SurveyMonkey Election Tracking product!