How do you know whether your ads, logos, product packaging, and marketing offers will resonate with your target market? Survey people to see how they react to your creative concepts.
But in a recent study, we discovered marketers aren’t doing their due diligence: Although more than 70% of think testing new creative is important, most aren’t testing new collateral before they go live.
What’s keeping marketers from creative testing? Most say it’s a combination of a lack of time, money, or knowledge of testing best practices. But you don’t need to run a focus group or conduct traditional market research through an agency to get your answers. Surveying your target audience is the easiest way to find which of your ideas has potential. Here’s how.
Join us for our webinar, How to Develop Winning Marketing Creative Using Surveys, to get surveying tips and see creative testing in action. SurveyMonkey’s Director of Research Solutions, Chuck Brinker, will show you how to:
- Ask questions that’ll yield key metrics
- Test creative concepts the right way
- Evaluate winning (and losing) creative assets
Have questions for Chuck on testing best practices? Want to share a success story of your own? Let us know in the Comments below or submit a post to our blog!