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New! Improve Survey Engagement with Key Email Performance Metrics

New! Improve Survey Engagement with Key Email Performance Metrics

emailcollectorInspired by the maxim, “You can’t manage what you don’t measure,” we’re proud to announce that Opened and Clicked Through rates are now available in our Email Invitation collector.

Measure the success of your Email Invitation and manage your approach so you get more survey responses, which helps you make more informed decisions. Here’s how it works:

Your Opened rate is the percentage of recipients who open your email. A high rate may indicate you have a compelling subject line or you delivered your email when your recipient is more likely to be at their computer.

The Clicked Through rate is the percentage of recipients who clicked the survey URL. It’s calculated as a percentage of total invitations.

A high Clicked Through rate may indicate that the content of your email is relevant to your recipient and that you’ve provided a compelling reason for them to act. In this case, to click Begin Survey.

View Clicked Through and Opened rates, along with other crucial performance metrics like bounced and opted out, by clicking the Overview tab in the Email Invitation collector:


Tips for getting people to open and click your email surveys

If your Opened rate is too low, consider sending reminders or using a different subject line in your next Email Invitation. Here’s an example of a reminder email you can send to people who didn’t take your survey:

Also, consider your Clicked Through rate. If it’s too low, check the message in your email to make sure it’s easy to understand, concise, and provides a compelling reason to take the survey.

After all, getting more people to take your survey is the real measurement of success here.

How to access Opened and Clicked Through rates

Our GOLD, PLATINUM or Enterprise accounts have access to Opened and Clicked Through measurements. Upgrade today to unlock the insights needed to make your Email Invitations more effective!

Have your own tips for getting people to open your survey emails? Let us know in the Comments below! See how all of our email tracking metrics work here.

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  • David L Bishop

    I have a Gold Plan, but can’t seem to locate this new feature. I reviewed the blog a few times, but i simply don’t see the same screen as above. Am i missing something?

    • KTsurveymonkey

      Hi David-

      Thanks for reaching out to us. Would you mind contacting support so that they can take a closer look at your account and see what could be going on? You can reach them here:


  • David

    I can´t see the new template e-mail creator in collect responses, or the new charts… Must I to activate something?


    • KTsurveymonkey

      Hi David-

      Are you still having this issue? It may have not been applied to your account yet!

      • David

        Hi there,

        Thanks for answering. I still see the old template, i have done a new survey or new method collect response but there isn’t any new, only the old template.

        I have a platinum plan. Is this new feature a beta or something and is only available in some regions?

        Thanks so much for your help!


        • KTsurveymonkey

          Hi David-

          Could you please contact our support team so they can take a peek at your account? As a Platinum customer, you can email or get a phone call! Here’s where you can make that request:

  • I’d like to see improved survey functionality, including multiple question piping – both negative and positive – and the ability to export data in non-binary SPSS format. When can we see that?

    • KTsurveymonkey

      Hi Mike,

      Thanks for your suggestion! We will be sure to pass it along to our development team. You are also welcome to click on the “Feedback” tab on the right side of the screen while you’re logged into your account. That information goes directly to our developers!

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