Do you know where your target market is spending their time (and money) online?
In our latest consumer Trends Tracker Report with Blueshift Research, we reveal social media ad effectiveness by channel and demographic—so you can be sure you’re advertising in the right place.
For this month’s consumer trends survey, we surveyed 1,141 US consumers on 10 topics, including technology, online advertising, and shopping habits. Blueshift Research analyzed the data and wrote up their findings on how these trends affect businesses and investors.
So, what did the report uncover this month? Here are a few highlights:
- Almost 15% of consumers reported purchasing a product via a social media ad in the past month
- One in 10 respondents would use a grocery delivery service if available in their area
- Respondents are more satisfied with Internet service from wireless carriers than from cable companies
This month’s most interesting trend is an increase in consumer purchases through social media ads. Based on our findings, marketers targeting wealthier consumers may want to consider increasing on their social media investment—especially on Facebook.
Almost 15% of consumers reported purchasing a product via a social media ad in the past month, up 2 percentage points from December. And consumers are still most likely to buy a product via Facebook ads with Pinterest coming in a distant second.
Who is purchasing these products? Age and income are a big factor when it comes to a consumer’s likelihood to purchase. We found that respondents ages 30 and 44 and those with household incomes above $150,000 or below $24,999 are the most likely to buy a product through social media ads.
Check out the free report here to get in-depth analysis on more trends affecting issues like voting behavior, home buying, drug laws, technology usage, and more!
Want to take the pulse of your own audience? Contact us to get your own custom insights for your business today.