More than 70% of marketers struggle with measuring the impact of their branding campaigns, according to research we conducted using SurveyMonkey Audience.
Eventbrite faced a similar problem with its consumer marketing efforts. The company is well-known among event organizers as the leading platform for selling tickets and managing event registrations. But their brand didn’t stick as well with buyers.
In our latest on-demand webinar, Eventbrite’s Global Director of Metro Marketing, Eric Meyerson, shares how his team approached this problem using SurveyMonkey Audience to track brand awareness and monitor the competition.
Meyerson shares how his team uses brand research surveys to understand how Eventbrite stacks up and make decisions about how to drive awareness in their target markets.
Plus, SurveyMonkey Audience’s Director of Program Design, Chuck Brinker, shares three easy tips for marketers doing their own brand research.
Chuck reviews key brand metrics that every marketer should be watching, but also addresses tips for how to understand these metrics in relationship to your other data sets.
Watch this webinar to learn how to:
- Identify and monitor competitors in your target markets
- Understand your brand performance in relation to other data sets
- Set benchmarks for tracking brand campaigns effectively
Have any questions for Chuck on brand research? Or have any tips of your own? Let us know in the Comments below!