One of the many things we love about surveys? Sharing tips and best practices on how to make your surveys even more powerful so that you can collect the quality data you need. And whenever there’s an opportunity for us to have additional experts in the field contribute their knowledge, well, count us in.
Our VP of Survey Research, Jon Cohen, sat down recently with the Senior Survey Research Scientist at Google UK, Mario Callegaro. Mario works on web and telephone surveys focusing on survey and market research projects including measuring advertisers’ customer satisfaction. He also played a big part in our Google Drive integration which you can learn more about here.
Check out their full interview where they talk about the art and science within the world of survey research!
To get a copy of Mario’s book, please visit Wiley to learn more. Any questions for Jon or Mario? Share them in the Comments section below—we check ’em daily.