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Small Business Owners: Find Out What Your Customers Really Want

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Small Business Owners: Find Out What Your Customers Really Want

KazAs a small business owner, knowing exactly what your customers want is absolutely crucial. And figuring out what they want can be as simple as just asking. But you want to be sure you’re asking your customer base the right questions. Next step? Listening—really listening—to what they have to say and then making your life a little easier by ensuring that you take steps that are both actionable and realistic for your business’s individual needs.

Kaz Matsune—Founder, Food Director, and Executive Chef of Breakthrough Sushi—found himself in this exact situation. Running a thriving (not to mention delicious) events company that caters to a wide range of clients participating in sushi-making classes, means that listening is incredibly important. Matsune uses SurveyMonkey to do just that—ask and listen to what his clients really want. How can they continue to improve and refine their course offerings and the way they structure classes?

We’ll let Matsune tell you himself. And pro tip: eat before you watch this video because you’re guaranteed to be hungry for some sushi.

Interested in learning more about Breakthrough Sushi? Visit them here today!

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