‘Tis the season of giving (and receiving). And although temperatures may be falling, the 2014 holiday shopping season is really heating up.
As always, we like to know what’s hot when it comes to consumer spending habits—so retailers and marketers can get a head start on preparing for the holiday rush.
Using SurveyMonkey Audience, we asked nearly 400 Americans about their holiday gift-buying behavior.
Perhaps it’s no surprise that 87% said they’re planning to shop for the holidays this year.
But the real story is how consumer shopping habits are trending when we compare this year’s data with years past.
So read on to learn about this year’s biggest holiday trends: How people are shopping, what they’re getting, and what they prefer. And be sure to read all the way through because we’ve got a special early holiday treat just for you at the end.
Shoppers aren’t dilly-dallying when it comes to the holidays. 59% say they’ve already started to brave the pre-holiday crowds (or exercising their clicking thumb) or plan to start shopping mid-November at the latest.
Taking a quick look back? In 2011, just over a third waited until the last minute to buy; in 2012 this number dropped to 19%; and now in 2014, a mere 5% say they’re waiting until the week before the holidays to begin shopping. A steady decrease in procrastination—way to go, everyone.
What may surprise is you that even with the increasing hype around the online discount shopping days—Black Friday, Cyber Monday (Grey Thursday, anyone?)—over half say they don’t plan to buy anything on any of those days. Of the two however, more respondents are interested in Cyber Monday deals (12%), rather than shopping in-store on Black Friday (6%).
Two years ago, 71% said that they couldn’t stand the crowds or long lines. More internet shoppers therefore makes sense. In 2014, 56% of our respondents indicated that they prefer to shop for the holidays online, an increase from last year where only 45% of respondents indicated that they preferred to shop online.
While almost no one (8%) will be relying on salespeople’s recommendations on what to buy, most people (61%) will be asking their friends and family for ideas. The simplest thing to do when it comes to finding out what people really want? Ask ’em. We’re definitely down with that.
And now for your early holiday treat for the eyes. Get the full data breakdown of all things holiday shopping for 2014 below. Enjoy and Happy (Early) Holidays!