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Disrupting the Transportation Marketplace: Uber and Lyft

Disrupting the Transportation Marketplace: Uber and Lyft

Ride-SharingAre the days of standing on corners and hailing cabs numbered? Ride-sharing services like Lyft and Uber have truly disrupted the market when it comes to transportation options. And beyond just getting a ride, car-sharing companies like Zipcar and Getaround are just a few other options for vehicle-strapped consumers looking to drive themselves.

But how popular are these still relatively new services to the average consumer, does location matter and who seems to rely on ride-sharing the most? Using SurveyMonkey Audience, we asked over 900 Americans their thoughts on these questions and more.

Our CEO, Dave Goldberg, sat down with Emily Chang of Bloomberg West to share the data. Here’s what we learned and to get their full interview, just click here.

Transportation apps may not be as popular as assumed.

  • Only 12% of survey respondents say they’ve used a service like Uber or Lyft.
  • Location makes a difference with people who live on the West Coast (17%) ride-sharing more vs. those who live in New England (8%).
  • A third of respondents say that availability also makes a difference as ride-sharing isn’t offered everywhere quite yet.

Convenience is central to usage.

  • Ease-of-use plays a huge role with adoption. 45% say they use these services because of how simple it is.
  • Not having to deal with handling cash or messing with credit card machines comes in second (12%).
  • Cost-effectiveness and speedy service are tied for third at 10%.

Uber vs. Lyft?

  • Congrats, Uber! They’re the clear leader among ride sharing services at 71%. Lyft came in at a distant second (11%).
  • There’s still room to grow in the broader marketplace however. 21% say they use these services a few times a month and 5% a few times a week.
  • Perhaps unsurprisingly, those who fall under the Millennial age bracket (18-29) have taken on ride-sharing the fastest at 22%.

And what about car-sharing?

  • Ouch. A whopping 95% of respondents reported never using a car-sharing service.
  • Reason being? Nearly half have never heard of the concept and 31% say it’s just not available in their area.
  • For those who do car-share, Zipcar leads the pack with 68% opting to go with them.

If you’d like to check out the entire survey Dave talked about, visit our Slideshare page.

Ready to start your own research project? Head over to SurveyMonkey Audience today!

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