Congrats! You’ve got survey results. And whether you’re using customer feedback to make a business decision—or performing market research to create compelling collateral for sales leads or ads—chances are, there are more people who need to see your survey than just you.
So how can you get the word out to the world (or you know, the boardroom) in the most effective way?
Well, that depends on your goal. Are you presenting results to your whole company? Your boss? Or do you want to share them with consumers to get attention for your brand, website, or blog?
Whatever your situation, we’ve made it easy for you to share your survey results anywhere, with anyone. So stay tuned to learn the most effective ways to share your survey results—which includes our new Social Sharing feature, designed to help you post your results directly to your favorite social channel.
Why should I share my survey results?
Let’s say you sent out a customer satisfaction survey via email to everybody who has purchased from your business in the past month. That was a good move. Because according to a recent study, just asking for customer feedback will help you increase customer satisfaction.
But good will aside, we’ve found that nearly 70% of people think you don’t take their survey feedback seriously. So why not prove them wrong? Show them you’re listening by sharing their feedback online. (Then, of course, you should tell them how you’re going to use their feedback to make improvements to your organization.)
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The best ways to share your feedback online
First thing’s first. If you want to share your survey results online, it’s as simple as 1…2…Share! Really. First, go to the Analyze tab in your SurveyMonkey account, and click Share All:
Next, you’ll be prompted to customize how your results appear to people online. Generally, it’s a good idea to at least customize a title and description for your shared results. (And you’ll definitely want to do this if you’re sharing on social media.)
As you can see, you can customize a bunch of things, including whether or not anybody can access your results—or if you want to password protect them.
Once you’ve customized how you want to share your survey results, click Next to get a direct link to your shared results. Just copy/paste the URL we provide into an email, text, or social media channel to send people to your customized results page.
But now it’s even easier to share on social media. Here’s an example of a URL you’d get if you wanted to share your results online. And below that, you can see our new Social Sharing feature:
Now you can share your results on Facebook, Twitter, Google+, or LinkedIn directly. Remember how you customized your shared results title and description? If you click the Facebook button, we create a Facebook post that uses that title and description. And you can even add a comment to the post before you share it on your Timeline:
Easy, right? This is a great tool to help you boost your social media strategy. Think about it. Create a survey, get compelling data, and share it with the masses to get attention, build customer loyalty, or promote brand awareness.
But what if I don’t want to go viral?
That’s okay. We know there’s a time and a place for lots of attention. You can use the Social Sharing feature to post to private social media groups and followers. And if social media’s still not your thing, send your shared results link to your contacts, email lists, newsletter subscribers, and more.
And if you need to share your results in a presentation—or if you want to send them around via an electronic file, you can do that too. Imagine you want to export your results to either present them or send them along to a colleague. Go to Analyze and click the Export All button, where you’ll be prompted to either share Summary Data or All Responses Data.
Why would you choose one over the other? Well, Summary Data is a great option if you need a presentation-ready (read: charts, graphs, and tables galore!) overview of your results. You can export a PDF, PowerPoint presentation, XLS, or CSV file to share electronically or present in person.
And if you want to share raw data that can be used for analysis and chart creation, click the All Responses Data option, which lets you export your results in XLS, XLS+, SPSS, and PDF form.
Oh—and did we mention that you can go completely offline, too? That’s right. Just export your results in any form and print them out. However you decide to share your results, remember—you can customize how your charts and data are displayed in Analyze before you click Share All or Export All. Now get out there—and get your results the attention they deserve!
Does your survey need a little love and promotion? Tell us about it (or share your results with us!) in the Comments below.