We’ve got fireworks, BBQ, long weekends and…wait for it…brand awareness (yep, that’s right) on all of our minds here at SurveyMonkey. Our handy Brand Awareness survey template is a great way to ensure that your product or organization is giving off the right impressions to your customers.
When branding is done right, you can create a name for your product that will stand the test of time. And there are many American brands that have done just that. However, some behaviors that Americans have towards these brands have clearly shifted over time. Without collecting clear and concise feedback from your market, your entire identity could be in jeopardy.
For example—take the official team uniform designs from this year’s US Winter Olympics. According to data that we gathered with the help of SurveyMonkey Audience, one of America’s best known designers flopped when it came to branding. 40% of folks thought that the uniforms were designed by Tommy Hilfiger when in reality, Ralph Lauren was responsible for the designs. This wouldn’t be such a bad thing, except we also found that half of people deemed the star-spangled threads “ugly”. What would we have done in Ralph’s shoes to avoid that outcome? You guessed it—send a survey of course. In honor of America’s upcoming birthday, we decided to take a look at some other well known American brands and see how they measure up when it comes to dynamic branding.
Here’s what we learned.
When asked which American soda brand that people drink today, 46% of respondents chose Coca-Cola. Interestingly, men and women equally said they don’t drink soda.
When it came to beer, a whopping 43% said they don’t drink the stuff. However, if they were to choose between American classics like Coors, Pabst, Budweiser, and Miller—Samuel Adams came out on top at 23%.
Americans continued to turn to some of its most beloved candy brands to satisfy their sweet tooths, regardless of their generation. Hershey’s and Mars candy, the makers of classics like Reese’s Peanut Butter cups and M&Ms, tied (35%) for first place.
What happens when you ask folks to report on what foods they find to be “most” American? And what about everyone’s favorite meal—dessert? For food, hamburgers top the list (45%), with hot dogs a close second (30%) and the Philly Cheesesteak came in at a not-so-close third place (7%).
While pie came in with a mere 4% of the votes, not surprisingly, apple pie is considered the most American of pies (81%). Pumpkin (7%) and cherry (6%) came in second and third. Now it’s time to say, “Bye, bye, Miss American….” Oh, alright. Enough with the food puns—our stomachs are growling. Now get out there and enjoy those fireworks.
Happy Fourth of July, everyone!