Snacking. Munching. Nomming. However you choose to phrase it, it seems that more and more Americans are engaging in both pre- and post-meal grazing sessions. But are things really as they seem? That’s one of our favorite questions here at SurveyMonkey Audience, so we decided to put down our bananas and run a quick survey.
We polled over 400 Audience respondents and asked various questions about their noshing habits. On the surface, the answers seem pretty predictable. But we monkeys know that the most interesting data doesn’t always present itself right away, and our Analyze tool is designed to help uncover intriguing insights hidden just below the surface of SurveyMonkey Audience data.
A majority of people engage in daily noshing sessions in between meals: 22% of our respondents reported snacking about 5-6 times a week, while 19% snack 7-8 times a week on average. Looks like a snack a day keeps the hunger at bay!
But…when you compare the data, the most interesting differences come from comparing the oldest and youngest age groups: 18-29 year olds are more likely than other age groups to snack more than 9 times per week:
So, what are snackers munching on? It looks like a mix of savory and sweet, as fresh fruit, nuts, and chips top our list for the most snacked upon items:
We also found that people won’t nibble on any old snack–they actively read packaging for a list of ingredients. What are these savvy snackers scanning for? 15% of respondents look for words they know how to pronounce when considering what to snack upon.
When you compare the full data set between age groups, you find some very big differences: 18-29 year olds are more likely than other age groups to check that their snacks don’t have artificial sweeteners or trans fat. They were more likely to eat pretzels and not crackers or cheese. Who knew?
Isn’t it interesting that how you look at information is just as significant as the results themselves? We sure think so! Segmentation can drastically affect what you uncover from seemingly ordinary data, and our study on snacking is no exception. When we dug deeper, the segment of 18-29 year olds within our respondent group stood out to us as an interesting bunch.
With snacking trends continuing the way they are, we’re interested to see what other groups have unique snacking behaviors. Check out the complete snacking survey results here. Interested in digging deeper? Launch your own SurveyMonkey Audience study today.
When you feel hunger coming on, what do you reach for? Leave us a comment below!