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Introducing the Competitive Insights Study from SurveyMonkey Audience

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Introducing the Competitive Insights Study from SurveyMonkey Audience

Ever wonder how your brand or product is doing from your customers’ perspective? We hope so! In the dark on how you stack up against the competition and don’t know where to start? You’re not alone. Our research has shown that over 75% of marketers have no idea how many people are aware of their brand or product either. This is where SurveyMonkey Audience comes in.

We’ve been hard at work creating the Competitive Insights Study–a resource aimed at getting you the insights you need, fast. The study pulls together the questions and answers from a targeted audience that is relevant to your business. Expect to get the actionable and relevant data you need in just two weeks.

We conducted an Audience project on the media provider, Netflix, focusing on brand awareness and product usage in order to demonstrate how we run the Competitive Insights Study.

Here’s what we learned.

Online video streaming services

Some other highlights:

  • 34% of respondents prefer competing solutions over Netflix.
  • Of those, well over half (56%) prefer Amazon Instant because it’s “more cost effective” and has “more of the content I want”.
  • Compared to Android owners, more iPhone owners use online video streaming services (48% vs. 37%).
  • 8.2 hours is the average number of hours respondents personally spend streaming content on Netflix in a typical week.

Binge-watching

There you have it, data fans. You can see the full set of results from our study as well as request your own Competitive Insights study here. For help on measuring your organization’s brand awareness levels among customers, let us take the work off your hands and get started with SurveyMonkey Audience today.

Questions, comments? Don’t be shy, let us know below!

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