Online Surveys = Ongoing Insights

DropThought & SurveyMonkey: Optimize Your Open Text Responses

DropThought & SurveyMonkey: Optimize Your Open Text Responses

DropThoughtWhether your business is a massive company of 10,000 or a mom-and-pop shop–what is THE most important factor for both? We’ll give you a hint. It’s not ‘what’, it’s WHO–Customers. Making sure your customers are happy and always wanting more is what will keep your business’s lights on.

Here’s one more question to chew on…What’s one of the best ways to find out how you’re doing? Did someone say ‘customer satisfaction survey’? High-five, you got it. You just sent a satisfaction survey to your customers after providing a service and it contains two types of questions:

  1. Multiple Choice (gives you limited answer options)
  2. Open Text (gives you unlimited answer options).

With our Analyze feature in SurveyMonkey, you can easily create charts and graphs from our multiple choice question and don’t forget about custom filters and the saved views options, all designed to help you collect actionable data. It’s in the second type of question, the Open Text question, where our latest integration partner–DropThought–really shines bright!

Using the SurveyMonkey API, DropThought imports individual open text answers and performs custom analytics on the data set. DropThought then allows you to respond to negative feedback and fix complaints quickly. Positive comments can be marketed on social media to improve brand presence. DropThought also generates advanced text analytics reports for you so you can effectively monitor what your customers are saying about you. There you go–you’ve summarized your SurveyMonkey open text responses quickly and easily.

Want to see how it works? We thought so.

Survey Monkey with Dropthought from Dropthought on Vimeo.

A big Thank You goes out to Karan Chaudhry and the entire DropThought team for executing on a fantastic new integration!

Happy surveying, everyone!

Ready to integrate with us? Head on over to our developer portal today and as always, be sure to leave us your questions and thoughts below.

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