In the video below, we talk about the drawbacks to using matrix questions, and what you can use in their place.
While using a matrix question is visually appealing and makes for an easy addition to a survey, it can actually hurt your data quality. Respondents can get lazy, clicking quickly down a column of responses without actually engaging with the questions. The repetitive nature of a matrix question in a survey gets boring pretty quickly for respondents and can increase early dropout rates. So what should you do instead?
We recommend breaking down your matrix question into a separate question for each row with customized responses. If you prefer to use a single question, take a step back and think about the greater goal of your question. You may be able to replace your matrix question with a single multiple choice question instead.
Don’t forget to check back in to the blog for even more useful tips to come in our How-To video series.
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