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WATCH: The Pros & Cons of a Yes/No Question Type

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WATCH: The Pros & Cons of a Yes/No Question Type

Welcome to the fourth installment of our nine-part video tutorial series on how to write awesome and effective surveys! This is where our Jumpstart Survey Creation experts at SurveyMonkey Audience discuss the step-by-step process for writing a great survey and share top tips to help you get started. In part three, we covered the basics of writing a solid multiple choice question. Now let’s take a look at another common question type–the Yes/No question.

In the video above, we show you the pros and cons in writing Yes/No questions. They can be effective when splitting people into groups for later analysis or for skipping people out of surveys. On the other hand? Yes/No questions are also aggressive and don’t allow respondents the opportunity to explain themselves fully. If you want to collect even more insight into your respondents, try replacing Yes/No questions with rating scale questions instead.

Don’t forget to check back here for even more useful tips to come in our How-To video series.

Looking for more expert survey-writing help for your next SurveyMonkey Audience project?

Be sure to check out our Jumpstart Survey Creation service and don’t forget to leave us your questions in the Comments section below!

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