Here at SurveyMonkey, we understand that sometimes creating surveys can seem a little overwhelming at first. You might have any number of questions swirling around before getting that first question down like–Where do I start? What should I ask and how? What’s my survey goal? How do I get the right number of people to respond?
Well, don’t fret. We monkeys love questions like these because we’ve got just the answers you need to help make sure you’re on the right survey track. One of the many features we created to help make your survey experience even easier was Question Bank.
What’s Question Bank? Whether you’re a free or paid user, Question Bank gives you access to an abundance of questions that were created and certified by our very own survey methodologists. Because of the Bank, hundreds of thousands of customers have been able to ask their respondents the right questions and collect meaningful data for whatever their survey needs may be. In 2011 and 2012–in addition to English–we added Dutch and some Portuguese questions to the Bank.
We’re very excited to announce that we’ve added even more languages to our Question Bank. Say Bonjour, Hallo and Hola to French, German and Spanish! One of our talented monkeys is here to share with you a little bit more about International Question Bank.
I’ve been working in what’s known as the localization industry for nearly two decades and I really like what I do. Taking an American software product or website and adapting it for use in a different country is a unique challenge. Translating the content so that it sounds and appears as if it was written for that country and only for that country is just one of many steps involved with localization. Many other adaptations may be necessary to make the customer feel comfy with your product. For example, date and time formats, images, currencies and even features may require changes to make sure the product appears as if it was originally developed within the local culture.
Understanding the need for products that can be used around the world and are adapted for the local markets has significantly increased. Most companies who are seeking business success internationally will translate their product and create the most obvious–and easy adaptations–such as time and date formats. However, creating local features or content is often the type of challenge that most companies find difficult to overcome, either because they don’t understand the importance, or are unable to provide the resources to do so. Luckily, SurveyMonkey is different!
We understand that questions that make sense to folks in the United States may make no sense at all in different markets and vice versa. For example, healthcare insurance, political and education systems are all pretty different depending on location.
The kinds of questions regarding these topics that Americans care about may not matter all that much to folks living outside of the US. In order to make sure our international customers aren’t left out and to provide them with the same high quality service that we provide for our domestic customers, we needed to create different sets of questions. I feel very lucky that I get to work with truly innovative and dedicated people here at SurveyMonkey.
We’re determined to provide the best survey design experience for our customers, no matter where they live or what language they speak. Our team of expert survey methodology monkeys developed a process ensuring that our new international question banks would be meaningful for our French, German and Spanish-speaking customers.
Stay tuned here for a behind-the-scenes look into the international Question Bank from our methodology monkeys!
Many hardworking folks contributed their time and expertise to make this happen. We truly believe that all of their efforts were well worth it and we hope that you, dear customers, will agree. We can’t wait to see how our new questions will be used in international surveys to come.
Questions for us? Don’t be shy–let us know in the Comments section below!