99designs— the leading online marketplace for crowd-sourced graphic design– provides their customers with the ability to source original graphic design work quickly and inexpensively. Every five seconds, a new design is uploaded to their site and their network is rapidly expanding– currently their community is comprised of 180,000+ designers in 192 countries.
99designs was started by designers for designers and so a large part of their business involves helping fellow designers develop their professional skill sets and build lasting client relationships. As their network grows, the team has been focusing on one of the more challenging aspects of the designer-client relationship: effective communication.
Knowing that this dynamic can sometimes be a complicated one, and after hearing from both designers and clients that it isn’t always easy to be on the same page with one another, the 99designs team set out to gather insight from working graphic designers on this topic. They wanted to learn more about these challenges in order to figure out how to bridge the communication gap and help foster positive relationships.
Find out what the 99designs team learned from the design community in our case study and don’t forget to let us know what you think in the comments section below!
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