Does your business cater to a niche audience? Maybe it’s moms or smartphone owners or even college students. In the case of Tatcha, a luxury cosmetics brand, the company already had a quintessential customer in mind: a woman seeking out high-end skin care products. When the Tatcha team set about creating a marketing and sales strategy, they realized they needed even deeper insight into the purchasing decisions of their ideal customer. They also wanted to know where they tended to find out about new beauty products- are they going to Vogue magazine or using social media sites like Pinterest?
Using SurveyMonkey Audience, the Tatcha team decided to find out by asking over 600 survey respondents who closely resembled their ideal customer: college-educated women, over the age of 30, who own smartphones with a household income of over $90K.
Find out what the Tatcha team learned about their target audience’s beauty purchasing habits in our case study and don’t forget to let us know what you think in the comments section below!
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