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Has the Internet Replaced TV? Market Research Says Not So Fast

Has the Internet Replaced TV? Market Research Says Not So Fast
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Ah, the joys of watching TV! Almost nothing’s better after a long day than relaxing on the couch in front of the tube. But these days, our options for either catching the BCS Championship Series or the season premiere of Downton Abbey, go beyond the small screen to even smaller screens. Now we’re able to get our daily dose of entertainment on laptops and other mobile devices by way of the Internet.

So what does this mean for our loyal friend the television– is it destined to go the way of the old-time radio or can it play along with the Internet just fine? Using SurveyMonkey Audience, a great tool used to gain insights on a target audience, we decided to find out by asking 250 regular TV-watching viewers about their entertainment viewing habits.

Not too surprisingly, most sports viewers said they preferred to catch the game on their TV. On the other hand, we thought that more people would prefer to watch shows and movies on the Internet, but only 10% of viewers prefered those modes. Barely anyone (1-2%) preferred to watch entertainment on their mobile devices as well, revealing that mobile devices haven’t made much of a mark on entertainment viewing just yet.

Interestingly enough, when we filtered by age, a much larger chunk (36%) of 18-29 year olds use the internet as their main entertainment viewing source, as opposed to only 6% of viewers over the age of 45.

While the current state shows standard TV as the prefered mode of entertainment, we wanted to figure out if internet viewing had changed at all for people compared to a year ago. Most people said they are watching about the same amount on the internet as a year ago. However, a slightly larger amount of people are watching more entertainment on the internet (24%) than people that are watching less (22%).

Just for fun, we wanted to find out what people’s favorite TV shows are. Based on our Text Analysis feature, the clear winner was NCIS, followed by Big Bang Theory –  so if you’re looking for a new show to get into, you now know what the rest of America is watching!

Overall, it looks like the TV is here to stay and won’t be replaced with the Internet just yet. But, based on the younger crowd, we can confidently say that the Internet as an entertainment viewing option has a healthy user base.

How do you like your entertainment? Are you a TV fan or all about the Internet? Let us know in the comments below!

Interested in getting feedback from your target demographic? Get started with SurveyMonkey Audience today!

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  • Josh

    Did you instruct people on how to answer if they use an internet connected device to watch on a television (such as a roku, apple tv, or xbox)? From the looks of it, your question is pretty ambiguous to people who prefer this solution.

    • Kayte K

      Hi Josh, this is a great question suggestion and although we didn’t have room to ask for it in this survey, we’ll definitely keep it in mind for another Audience project. Thanks so much for reading!

  • Emily


    • Kayte K

      Hello there! Thanks for reading and happy new year!

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    • Kayte K

      We’re doing great, thanks for asking and for the kind feedback. Let us know if you ever need any help with your survey projects!